Seller Story:
One Smart & Entrepreneurial Cookie

Cheryl Krueger has been on a mission to do more since she was a little girl. She was raised in poverty on a farm in rural Ohio and, after a teacher inspired her to reach for more, she attended college at Bowling Green State University before climbing the ladder and shattering the glass ceiling. Cheryl worked her way through the ranks and built a $100 million business with Limited Brands before breaking out on her own. Going back to her roots, she started Cheryl & Co. baked goods, inspired by days spent learning to bake with her grandmother. She built Cheryl’s Cookies into a juggernaut, persevered the challenges of building from the ground up and ultimately sold the company to 1-800-Flowers for $40 million.
All along the way Cheryl placed a commitment to giving at the top of her priority list, making philanthropy an integral part of all her endeavors. She believes that philanthropy starts with the CEO and that consistency in always giving back is critical, over the years she has strongly supported institutions like the American Cancer Society, the Mid-Ohio Foodbank and LifeCare Alliance.
“When I was little, I would make mud pies and sell them at the end of the driveway – a penny for one,” Krueger says. “I think one of the greatest gifts I was given is that I am an eternal optimist. I think I was born this way.”


EBTH Cincinnati - Blue Ash
Victorian Rococo Revival Carved Wood Armchair, Early 20th Century

EBTH Cincinnati - Blue Ash
José M. Lima Landscape Oil Painting, 2023

EBTH Cincinnati - Blue Ash
Victorian 9K 0.10 CT Diamond Sunburst Converter Brooch

EBTH Cincinnati - Blue Ash
10K Heart Bead Necklace

The eternal optimist is far from done, she recently launched a new baking company, dubbed C. Krueger’s, focused on bringing the finest quality baked goods to the world and is working to scale the elixir, Life Support, a hangover recovery shot.
Peek inside her incredible home and peruse a tasty selection of fine decor and elegant furnishings collected and curated as she baked her way to success.

EBTH Cincinnati - Blue Ash
18K 1.02 CT Fancy Blue Diamond Solitaire Ring

EBTH Cincinnati - Blue Ash
C. Nuhring & Bro. Converted Fire Extinguisher Table Lamp

EBTH Cincinnati - Blue Ash
Oscar de la Renta Coated Houndstooth Chenille Spread Collar Jacket

EBTH Columbus - Hilliard
Contemporary Slipcovered Chair-and-a-Half with Throw Pillows

EBTH Cincinnati - Blue Ash
Yamaha RX-V465 AV Receiver with Teac and Acoustic Audio Speakers

EBTH Columbus - Hilliard
Blue Sky Porcelain By Sara Lund Studios Figural Ceramic Vase

EBTH Cincinnati - Blue Ash
Leif Janek Abstract Acrylic Painting, 21st Century

EBTH Cincinnati - Blue Ash
Halftone of Women's CHS Champs Team

EBTH Cincinnati - Blue Ash
Blenko Glass Vase with Viking and Other Glass Bowls

EBTH Cincinnati - Blue Ash
Jack Meanwell Expressionist Oil Pastel Drawing

EBTH Cincinnati - Blue Ash
Bronze Sculpture of Bamiléké, Cameroon, Building with Figures

EBTH Cincinnati - Blue Ash
Stainless Steel Ohio State Signet Ring with Diamonds


EBTH Cincinnati - Blue Ash
William J. Greenwood Coastal Landscape Oil Painting, Late 20th Century

EBTH Cincinnati - Blue Ash
Mexican Sterling Necklace

EBTH Columbus - Hilliard
Contemporary Chrome Finished Table Lamp

EBTH Cincinnati - Blue Ash