Lithograph Poster after Leonetto Cappiello "Biscotines Union"

Item Details

Leonetto Cappiello (Italian; 1875-1942)
Biscotines Union, circa 1906
Color lithograph on paper
Unsigned
Printed by P. VERCASSON & CIE, Paris
Presented framed

A color lithograph poster for Biscotines Union designed by renowned poster artist Leonetto Cappiello (1875-1942), created circa 1906. Founded in 1892, Union bakery was established to provide affordable bread for the working class. Advertising Union bakery biscuits, this large-scale colorful poster is presented under glass in a black composite wood frame. A frame label is adhered to the verso.

Often referred to as ‘the father of modern advertising’, poster designer and painter Leonetto Cappeillo was especially known for his use of simple lines and juxtaposing bold figures against dark backgrounds. Originally from Italy, his artistic ambition drew him to work in Paris where he produced nearly 1000 posters in his lifetime. His work crossed the boundaries from Bell Epoque to Art Nouveau and even Art Deco.

Literature
Rennert: CAPPIELLO: THE POSTERS OF LEONETTO CAPPIELLO, 2004; page 88.

Condition

- minor wear and finish loss scattered throughout frame.

Dimensions

- measurement of frame; visible image measures approximately 35.5" W x 51.25" H.

Item #

18DCC700-139