Circa 1950s Advertising Counter Display for Fleetwood Coffee

Item Details

Not Signed

A circa 1950s counter display for Fleetwood Coffee of Knoxville Tennessee. The cardboard advertising piece features colorful offset lithograph imagery depicting a female host serving a tray of iced coffee to a group of smiling friends playing croquet on a green lawn, set against a backdrop of blue skies. The sign includes the tag lines of ‘Try Iced Coffee’, ‘Make it With…Fleetwood Coffee’ and ‘Cooling – Delicious – Refreshing!’ printed in decorative red, black and blue lettering. The vintage display features a folding easel-back and is housed in a wooden frame fitted with hanging wire to the verso.

Condition

- fair to poor; several holes, most noticeable to upper right; tear with missing piece to lower right corner; toning, foxing, stains, water spots and discoloration throughout; white residue to upper right corner; tears to edges of ground; wear and discoloration to verso of display card; scuffing, nicks and edge wear to frame; frame joints are not fully flush; frame does not include a protective backing.

Dimensions

- measures frame; visible image measures 30.25" W x 20.75" H.

Item #

18SWF002-143