Razzia Citanes Photo Offset Lithography Poster

Item Details

‘In an age when poster art is computer generated RAZZIA is the last graphic artist who can literally be called a poster ‘artist’. During the golden age of posters, before television and certainly computers, advertisers employed the best artists of the day to make interesting and unique renderings of the product they wished to sell or advertise in order to impact the market and stand out from their competitors with a strong image. In most cases the artist would produce a painting which would be lithographed with the appropriate text. Razzia still conceives his posters from an original painting(rather than utlilizing computer graphics) -a technique not common in this day and age, while at the same time maintaining creative control of his work by working directly with his clients.’ (via http://postersbyrazzia.com/razzia.html). This is truly a stunning advertisement by one of the great modern poster artists. This poster advertises French Gitanes Cigarettes. The poster features two in plate signatures. It is presented in a large black frame.

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Item #

13CIN097-201