"Gazette Du Bon Ton" 1924, French Art Deco Magazine, 4 Volumes
Item Details
A lot of ‘Gazette Du Bon Ton’, 1924 issues March, April, May and June. The premier French Art Deco fashion from the 1920s, translated as ‘The Journal of Good Taste’, was founded by Lucien Vogel and was created to appeal to an elite audience with refined taste in all things, especially fashion. Fashion was perceived as an art form and therefore treated as such. The magazine was only available to subscribers at 100 francs annually, equivalent to $450 today. The exclusive magazine set itself apart from others by representing the finest couture houses (Jacques Doucet, Charles Worth, Jeanne Pacquin, Paul Poiret, etc.), printing on fine paper and employing the Art Deco artists of the time. The artist not only illustrated the clothing, but represented the models in dramatic settings. The printing method popular in France in the early 1900s was ‘Pochoir’ which was a manual, time consuming stenciling process that was slow but created vivid images due to the use of gouache as the ink. The combination of employing this process, using good ink and fine papers ensures vivid images that are highly desirable and collected today. These four volumes include full page fashion advertisements from artists: Andre Edouard Marty (French 1882-1974), George Barbier (French 1882-1932), Pierre Mourgue (French 1890? -?), Thayaht (Ernesto Michahelles, Italian 1893-1959), George Lepape (French 1887-1971) and others. Favorite images include the incredible gowns in the March issue by Worth and Lanvin, the Lanvin bridal gown in the April issue and the Egyptian inspired dress illustrated by Thayaht in the July issue. There are approximately 37 plates in these issues.
- This item is Ex-Libris, having been stored in a climate controlled facility and is being auctioned to benefit the Cincinnati Art Museum Library.
Condition
, all images are in good condition with only slight toning. Some plates may be missing from the original issuance.
Dimensions
Item #
14CIN096-047
