"Gazette du Bon Genre", 1922 French Art Deco Magazines, No 7,9,10

Item Details

A lot of ‘Gazette Du Bon Genre’, 1922 issue No. 7, 9 and 10, the premier French Art Deco fashion magazine from the 1920s, translated as ‘The Journal of Good Taste’. This American version of ‘Gazette du Bon Ton’ was distributed by Conde Nast in the United States. One early (Partial) volume of ‘Gazette du Bon Ton’ from 1913 is also included. The French magazine was founded by Lucien Vogel and was created to appeal to an elite audience with refined taste in all things, especially fashion. Fashion was perceived as an art form and therefore treated as such. The magazine was only available to subscribers at 100 francs annually, equivalent to $450 today. The exclusive magazine set itself apart from others by representing the finest couture houses (Jacques Doucet, Charles Worth, Jeanne Pacquin, Paul Poiret, etc.), printing on fine paper and employing the Art Deco artists of the time. The artist not only illustrated the clothing, but represented the models in dramatic settings. The printing method popular in France in the early 1900s was ‘Pochoir’ which was a manual, time consuming stenciling process that was slow but created vivid images due to the use of gouache as the ink. The combination of employing this process, using good ink and fine papers ensures vivid images that are highly desirable and collected today. These three volumes include full page fashion advertisements from artists: Andre Edouard Marty (French 1882-1974), George Barbier (French 1882-1932), Pierre Mourgue (French 1890? -?), Pierre Brissaud (French 1885-1964), George Lepape (French 1887-1971), Thayaht (Ernesto Michahelles Italian 1893-1959), Edouard Benito (Spain 1891-1981) and others. A favorite image in the 1913 volume being the pochoir illustrating the tall, slender model in green dramatically picking apples from a tree. Also, the image in No. 9 by Barbier features a glorious De Beer beaded turquoise gown with a griffon in the background. There are approximately 45 plates in these issues.

• This item is Ex-Libris, having been stored in a climate controlled facility and is being auctioned to benefit the Cincinnati Art Museum Library.

Condition

, most images are in very good condition for their age and some are slightly toned. Some plates may be missing from the original issuance.

Dimensions

Item #

14CIN096-045