"Gazette Du Bon Ton" 1924-1925 (No. 2) Art Deco Fashion Magazine

Item Details

A lot of ‘Gazette Du Bon Ton’, 1924-1925 issue No. 2, the premier French Art Deco fashion magazine from the 1920s, translated as ‘The Journal of Good Taste’. The French magazine was founded by Lucien Vogel and was created to appeal to an elite audience with refined taste in all things, especially fashion. Fashion was perceived as an art form and therefore treated as such. The magazine was only available to subscribers at 100 francs annually, equivalent to $450 today. The exclusive magazine set itself apart from others by representing the finest couture houses (Jacques Doucet, Charles Worth, Jeanne Pacquin, Paul Poiret, etc.), printing on fine paper and employing the Art Deco artists of the time. The artist not only illustrated the clothing, but represented the models in dramatic settings. The printing method popular in France in the early 1900s was ‘Pochoir’ which was a manual, time consuming stenciling process that was slow but created vivid images due to the use of gouache as the ink. The combination of employing this process, using good ink and fine papers ensures vivid images that are highly desirable and collected today. This volume is special in the fact that it offers five double page images from artists; George Lepape (French 1887-1971), Andre Edouard Marty (French 1882-1974), George Barbier (French 1882-1932), Thayaht (Ernesto Michahelles, Italian 1893-1959), and others. There are approximately 9 plates in this issue.

Condition

, the images are in very good condition, some plates may be missing.

Dimensions

Item #

14CIN096-035