5 Tips for Selling Your Art Online
Why EBTH Is Your Go-To Resource for Selling Art
Selling artwork online can be a tricky proposition but with the growth of the art market the upside potential is exciting. Art galleries offer the perfect setting to showcase your work and the advantages of in-person viewing, but the potential audience can be limited. One person’s humdrum is another person’s high art.
It’s essential to show the work to as many viewers as possible to create a buzz and to find the right buyer. Tapping into the reach of the internet market is the key to connecting with buyers who will value your work for its unique qualities.
Fortunately, selling your art online isn’t an insurmountable task. You don’t need to be an art expert or build a huge following to have expertly presented art auctions, especially when you employ the services of Everything But The House. Our online art auctions make your artwork easily accessible to collectors around the globe.
Here are five tips and reasons why EBTH can help your online sales soar.
1. Research the Market
What’s hot in the art market right now? If you don’t know, take a moment to do some research before you commit to selling. The art industry is as susceptible to fads and fashions as any other, and certain styles will go out of vogue. Visit EBTH.com to take a look at what pieces are selling well. Are there certain artists or styles that currently seem to fetch the best prices at auction?
If you have something that’s in demand, strike while the iron is hot to maximize your potential. If your personal artwork isn’t currently on-trend, there’s no need for concern. The massive audience following art on EBTH represents people shopping what is hot, collecting what they have always liked and seeking works that are outside the current trends.
Additionally it’s always an option to play the waiting game, fashions are cyclical and the timing will certainly change; on a positive note, you get to display and enjoy your art for longer while you keep an eye on the market.
2. Choose the Right Marketplace
Realizing the best prices for pieces of art requires a specialized marketplace. You aren’t going to get good prices selling pieces at a yard sale, and you need to ensure as many people as possible see the work.
A single buyer has a fixed price in mind that he or she is willing to pay, but in an auction situation, having several interested parties helps to drive up the prices as buyers bid against each other. EBTH is a particularly good choice for art sales, as it’s an international platform with millions of registered users that specializes in estate sales and consignments including high-end collectibles, antiques, and decor.
3. Great Photographs Matter
It may sound obvious, but great photographs sell great artwork. When selling online, the photographs are particularly important because the buyers don’t have the option to see the items in “real life.” They have to rely on the photographs to make their purchasing decision, and therefore, those photographs must be well lit and pop off the screen, showing the art to its fullest while also highlighting the true condition and provenance.
By selling through EBTH, you get the full-service benefit of photographs taken by trained professionals with the latest equipment, ensuring your auctions are eye-catching and faithfully capture the beauty of your art.
Jurgen Peters Op Art Serigraph "Lightning," 1978
David Howard Hitchcock Seascape Oil Painting, 1917
Philippe Halsman Original Chromogenic Photograph of Andy Warhol
Hand Crafted Stoneware Devil's Head Jug With Three Faces By JC Mahlke - The Yankee Potter
4. Get Your Descriptions Right
Pictures are worth 1,000 words, but actual words are important too. Whether you’re selling to art aficionados or enthusiasts, it is important to know the lingo. Even if you know your Picassos from your Pollocks, it can be difficult to write meaningful descriptions that accurately portray the significance and style of the art in a way that connects with your audience.
At EBTH, our experienced art specialists write the descriptions, so you get the benefit of a professional evaluation and auction listing with the best chance possible for drawing bids from the many art shoppers frequenting the marketplace. Furthermore, potential buyers know that the descriptions are genuine and trustworthy, and this increases their confidence and encourages bids.
5. Let the Market Decide the Price
Choosing a price for a piece of artwork can be difficult, especially if you are new to the game. Choose a price too low, and you might end up selling for less than the true market value. Choose a price too high, and you risk turning away potential buyers. When you sell at auction, you let the market determine the price, and if you set the starting price low, you encourage more people to place a bid.
This works particularly well in a large marketplace like EBTH’s online auction site; the large number of visitors means there’s a good chance of several buyers bidding against each other to ensure the best price. Ultimately, your art sells for exactly what the market is prepared to pay.
Selling artwork online is a challenging but ultimately rewarding prospect. An online marketplace puts your work in front of thousands of buyers all around the world, so you have a much larger audience than you would if you sold pieces through a gallery.
Everything But The House specializes in estate sales and consignment auctions of private collections and has an extensive base of clients interested in paintings, photographs, mixed-media, sculptures, jewelry, antiques, and more. By using EBTH’s services, the process of selling online is easy and effective. You get the best chance of a good return without the hassle and the potential to earn from three to five times as much as in a local sale.